About

I’m Gabrielle, a Senior Designer with a background in advertising and 7 years of work experience in graphic design, branding and strategy, editorial design, and marketing. I am new to London having studied in Hong Kong and worked in Australia, Canada, and the US.

I have a variety of experiences, with an emphasis on artworking, brand design, packaging, and campaign design. My expertise is being able to execute a campaign strategy across all channels to create a full 360-degree approach.

I have experience as a creative lead for an in-house design department and am always looking to help others succeed. I also understand the importance of finding ways to adapt processes so time can be better dedicated to big-picture thinking.

I love to create great design solutions that hit on the human-centred approaches behind campaign strategy. Visual storytelling is incredibly satisfying if you’re able to understand why people use products or services.