Walk hong kong rebrand

Concept

When visiting the type of service that this company currently offered: guided hikes and city walks it was clear that the message needed a new voice. Looking at several outdoor brands for inspiration we headed out to make our logo mimic the mountains of Lantau Island.  

Strategy

Clean up the old logo and make it minimal & clean - applicable on many types of merchandise. 

Results

Many of the logos that we came up with could have worked for the company and they achieved our goals, however, we when with the design that was not boxed in as to give us more freedom with it's usage.