Cathay pacific holidays
Background
Cathay Pacific Holidays when formally known had its own domain and now has become integrated to CathayPacific.com
Target
Young urban professionals based in Hong Kong. Double income no kids – currently make up 2/3 of client base
Hong Kong Travellers
2-3 trips per year spanning 5-6 days Top destinations: Tokyo & Osaka, Taipei, Bangkok
Target on Working Hours
17 Public Holidays a year. 23% Of the working population put in 51.5 hours a week or longer.
Stressed-out Hong Kong workers see holidays as crucial in improving their work-life balance
Hongkongers on Holiday
77% Felt they needed to take work-related calls and respond to emails even when on holiday.
62% Of employees believe their employer expects them to be available by phone and e-mail during holidays.
“Employees in countries that take more vacation have a strong desire to get a lot done as well as a tendency to move faster”
Time well spent
